SEO & SEM Whitepaper
Search Opportunities and Market Insights for the Online Cruise Industry
Understanding how your clients find you is the key indicator in any commercial strategy! This is especially true for the cruise industry. Find out how our digital marketing specialists can help you grasp and better understand: your market, your targets and your leads.
Key Factors to Conduct Your Market Analysis
Generic Search Terms
The APAC market is heavily dominated by generic cruise search terms, meaning consumers are unaware or not sure of the more niche markets.
The price factor is important for APAC customers. When it comes to searching for cruises as a keyword, the word ‘deals’ is highly associated. Asia-Pacific consumers are no strangers to comparing prices.
There are a number of specific cruise niches, the most popular being ‘river cruises’, which presents a space for smaller brands to enter the market.
Destkop vs Mobile
More than half of all cruise searches are now being conducted on mobile devices as opposed to desktops. In stark contrast to our cruise whitepaper published in 2015.
A Growing Market
Searches for ‘cruise’ have been steadily declining over the past 10 years in APAC. However, there are 3 countries where searches for cruises are rising. Download the whitepaper to find out.
How to Optimise Your Digital Strategy
Increasing your traffic should not be your only concern. As a matter of fact, you cannot speak to everyone, and you want a good return on investment for SEM.
You know your job and your position in the market better than anyone, but do you have all the assets in your hands? How do you improve your APAC cruise SEO? This whitepaper will give you a taste of what digital marketing specialists could bring: analysis based on data and statistics, better targeting as well as measurable outcomes.
Download Our APAC Cruise SEO Whitepaper
Your personal information will not be shared, and we don’t like mail spam or pushy salesmen either! If you want to go further, we are always ready for a 30 minute call to evaluate how best we can help you.
Always willing to help and offer advice and has even offered fantastic training. We don’t feel like a client, we feel that we work together as they are passionate about what they do in order for us to achieve our business goals. IMWT staff is highly skilled and are experts in their field.
I especially appreciate that IMWT are so proactive in ensuring that we are kept up to date with reporting and have been a major help with migration. One of the best agencies we’ve worked with. Cecilia is wonderful! Very easy to bounce ideas off, will offer advice and is not afraid to give constructive criticism which we need at times. We’ve been low in staff numbers and when we express this to Cecilia, she has always been quick to offer help from their end – pulls in resources from everywhere to ensure we meet our deadlines.Rachelle DDigital Marketing Coordinator, Globus Family of Brands
We enlisted In Marketing We Trust to help our new Australian division get one step ahead of the content marketing game.
The team has complimented ours perfectly, providing essential training, delivering high quality links, and advising us on how to get the most from our blog by maximising SEO value and opportunities for referral traffic.
The IMWT team are friendly, attentive and extremely knowledgeable. We thank them for their help so far and look forward to working together more in the future.
We’ve really enjoyed working with the team of digital experts at IMWT who’ve gone above and beyond to help us achieve our objectives.Emily CProduct Owner at Skyscanner
I worked with IMWT on a number of very diverse projects and was impressed by the variety of skills and expertise IMWT brought to the table. IMWT really took the time to understand our business and our needs, and delivered some highly effective solutions as a result.Antje LMarketing Manager International, Columbus Direct