How Australians Search for Travel Insurance

Potential search opportunities and market for travel insurance online

Understanding how your clients find you is the key indicator in any commercial strategy, and even more so in the travel industry. Find out how our SEO specialists can help you better understand your market, your targets and your leads.

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Key Factors To Conduct Your Market Analysis 

Generic Search Terms

The Australian market is heavily dominated by generic travel insurance search terms, meaning consumers are unaware or not sure of the more specific policies

Cheap Insurance

The price factor is important to Australians. When it comes to searching for 'travel insurance' as a keyword, the word 'cheap' is highly associated. Australians are no strangers to comparing prices.

Niche Markets

There are a number of specific travel insurance niches, the most popular being ‘senior travel insurance’, which presents a space for smaller brands to enter the market

Destkop vs Mobiles

Almost 90% of ‘travel insurance’ searches are being conducted on desktop computers as opposed to mobile devices. This is not the kind of search we do in the bus or at lunch time.

A Growing Market

Searches for ‘travel insurance’ have been steadily increasing over the past decade. People are moving more, and having specific travel insurance becomes more important to them.


How To Optimize Your Digital Strategy 

Increasing your traffic should not be your only concern. As a matter of fact, you cannot speak to everyone, and you want a good return on investment for SEM.

You know your job and your position in the market better than anyone, but do you have all the assets in your hands? How do you improve your travel insurance SEO? This whitepaper will give you a taste of what digital marketing specialists could bring: analysis based on data and statistics, better targeting as well as measurable outcomes. 





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