IMWT Blog

Google Instant Preview


Google Instant Preview effect on Page Layout

New Google preview feature

Google is joining the fight aside Apple to bury Flash development. Google has always been a strong supporter of HTML versus Flash, giving poor to none SEO value for Flash sites. The release of HTML 5 and the ongoing support to create HTML 6 made clear that the dynamic graphic will soon be supported by most browsers and a separate technology would no longer be necessary.

Google Instant Preview allows a user to obtain a snapshot of the site presented in the organic search results. According to Google this would improve Searcher satisfaction (5% of search most likely to be satisfactory for the chosen site).

5 tips on How to gain advantage from Google Instant Preview

  1. Present a clear layout
  2. Title Should be visible enought (25px should be enought)
  3. Use a clear font
  4. Include big Visible images
  5. Ensure Text is keyword optimised

Bad Example of Page Layout for Instant Preview

Bad Instant preview layout page

Good Example of Page Layout for Instant Preview

Good instant preview page layout


2 Responses

  1. Aristphrenia

    Google Instant preview post – I find it interesting when people either lie or have no idea what they are talking about – all it does is serve to destroy any reputation what so ever.

    There is no official HTML5 standard yet – hasn’t been released – in fact they are still fighting over the most basic things like video codec. Let alone HTML6.

    Further Google supports flash, it has it built in as a native plugin ! My search results are actually first page because I get indexed by the flash bot (yes they have a specialised flash bot) but also because I submit to the standard html crawler – I get twice the goodness.

    Finally – Google preview does index flash – like any dynamic content if it is not done properly it is not shown – so are you saying Google hates HTML ?

    http://www.sweckercreative.com/#/seattle-web-design-blog/fix-google-instant-preview-flash-websites/

    On the whole your post is simply full of shit.

    1. @ Aristphrenia

      Thanks for the comment, always good to have contradictory view points to make some progress on this flash and instant preview topic.

      Please feel free to share some of the data you got.

      (btw, I apologise for editing your comment, just thought to keep the conversation going)

Leave a Reply